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Jennifer B. Cona is the founder and managing partner of Cona Elder Law. Ms. Cona’s practice focuses on asset protection, Medicaid planning, estate planning, probate and estate administration, estate litigation, special needs planning and guardianships. Ms. Cona also heads up the firm’s Health Care Reimbursement and Recovery practice group. Under Ms. Cona’s guidance, the firm works to secure and ensure a payment source for long term health care, working together with both families and health care facilities to sustain quality care for older adults.
The COVID wake-up call has motivated families to prioritize estate planning, Cona said.
“The challenge is recognizing that you get what you pay for, especially in this era of on-line DIY platforms and even worse, the dabblers – attorneys holding themselves out to be elder law or estate planning attorneys,” she said.
“There is nothing more heartbreaking than telling a client who believes they protected their assets that they did not because the trust was not correct,” she said. “Or their Power of Attorney does not allow gifting and they must bring a guardianship to protect assets. Or the tax plan in their Wills was never updated when the tax laws changed and the surviving spouse’s money is tied up in a trust.”
“Don’t let this happen to you,” Cona noted.
Cona is the recipient of numerous prestigious awards for her business acumen and commitment to the community. Ms. Cona is recognized by Best Lawyers in America© and is rated a Super Lawyer. She was named in the inaugural class of the New York Law Journal’s Top Women in Law and has received the prestigious Leadership in Law award from Long Island Business News as well as the Power 25 in Law. Ms. Cona has received the Top 50 Women in Business award three times and was recently inducted into the Hall of Fame. She was named in the inaugural class of Hofstra’s Outstanding Women in Law and was rated a Top 10 Legal Eagle on Long Island. Ms. Cona has received the Brava Smart CEO award and has received the 40 Under 40 Rising Stars on Long Island award. She has received Star Network’s Power Women in Business award and the Outstanding Pro Bono Attorney award for her legal services provided to a severely disabled woman. She is regularly featured in Long Island Business News’ Who’s Who in Healthcare Law and Who’s Who in Women in Professional Services. Ms. Cona has been profiled in the HIA-LI Hauppauge Reporter in its CEO Brief and has presented at the HIA-LI CEO Roundtable.
She is the Chair of the Board of Trustees of the Long Island Alzheimer’s and Dementia Center and served on the board of the United Way of Long Island. She is the founder and chair of the Advanced Elder Law Focus Group, an industry think-tank. Ms. Cona is a New York State Certified Guardian, Court Evaluator and Counsel to incapacitated persons and is accredited by the Department of Veterans Affairs. She is a member of the National Academy of Elder Law Attorneys (“NAELA”), the Elder Law and Trusts and Estates Sections of the New York State Bar Association, the Nassau County Bar Association, the Suffolk County Bar Association and the Estate Planning Council of Nassau County.
Ms. Cona has been featured in many publications including The New York Times, The Wall Street Journal, USA Today, Newsday, The New York Law Journal, LI Business News, Kiplinger’s and Reader’s Digest. She is a frequent author and lecturer and has appeared as a guest on WNBC-TV, WABC-TV, CNN-fn, News 12, WLNY News 55 and many radio stations including WOR, WCBS AM, WBAB and WFAN.
Cona Elder Law is an award-winning law firm and is recognized as the leading Elder Law and Estate Planning firm on Long Island. In practice for over 20 years, the firm is known for its creative advocacy and cutting-edge strategies in the areas of asset protection, Medicaid planning, government benefits eligibility, guardianships, civil litigation, estate and tax planning, estate and trust administration, special needs planning and estate litigation. Cona Elder Law takes a holistic approach to elder law, providing support and resources for older adults and caregivers, and maintaining long-term, partnering relationships with clients to provide the best solutions for multiple generations. Cona Elder Law has been ranked the #1 Elder Law Firm by Long Island Business News for eight consecutive years, was honored as “A Firm That Makes a Difference” by the Hauppauge Industrial Association (HIA-LI) and received the HIA-LI Business Achievement Award.
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