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Published in Long Island Business News by Adina Genn
Jennifer Cona, an elder-law attorney on Long Island, announced on Friday a rebranding and reorganization of the Melville-based law firm she founded in 1998. That means the firm once known as Genser Dubow Genser & Cona LLP, has a new moniker: Cona Elder Law PLLC.
With the rebrand, the law firm is more easily able through its moniker to indicate its specialty, in this case – elder law.
“Attorney advertising laws have evolved to permit the use of a practice area in a firm’s name,” Cona said in a written statement about the firm’s rebranding and reorganization.
“There’s a trend in the legal industry toward shorter law firm names, typically that of the founding partner, and including our practice area in our firm name,” she added. “This allows clients and potential clients to better understand the services we provide. We are dedicated exclusively to the practice of elder law and want our name to reflect our work rather than a long list of partners.”
With the reorganization, partners Ken Kern, who leads the firm’s healthcare reimbursement and recovery department and has been with the firm for 17 years, and Melissa Negrin-Wiener, who heads the firm’s government benefits department and has been with the firm for 18 years, have become members of the firm.
Cona said the firm’s “team of attorneys and staff are poised and ready to serve the people of our communities by creating customized trusts, estates and elder law plans.”
“We believe you are never too young or too old to plan and you are never too rich or too poor for us to assist you,” she added. “We’re proud of the work we’ve done for the past 23 years and, with Mr. Kern and Ms. Negrin-Wiener in their new roles, we are in an even stronger position to continue empowering our clients to live their best lives.”
Cona Elder Law is a full service law firm based in Melville, LI. Our firm concentrates in the areas of elder law, estate planning, estate administration and litigation, special needs planning and health care facility representation. We are proud to have been recognized for our innovative strategies, creative techniques and unparalleled negotiating skills unendingly driven toward our paramount objective - satisfying the needs of our clients.
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